TREX packaging exhibition.

Today, a group of us from work are leaving to go to this exhibition in New York, more later as I am leaving soon. Click here for more information.

Update:- Leaving for New York about 9am it was going to be a 2 hour journey to get to the exhibition and it was relatively smooth running until we got to the holland tunnel. [New York is essentially an island and the tunnel goes underneath the Hudson river and is about 2 miles long]. We arrived at the TREX which was being staged at the Javit's center and met up with our boss and two customers of ours. We signed in at the front desk and we got identification badges which we wore around our necks. Then we proceeded to the displays, the exhibition showcased every facet of retail advertising and promotion of various products using various media such as permanent displays, semi permanent displays and all kinds of promotion items. Our main interest was the corrugated area of promoting products and particularly in relation to seeking vendors and suppliers. Of course we have vendors and suppliers in place and they were showcasing their stalls also and providing clients with the most up to date equipment and processes available to the market. From the promotion of the idea right down to the implementation of the idea to an advertising medium whether it would be a corrugated display combined with electronic LED's to make the display pop or even some panels using lighted images and beer light type advertising. The exhibition was very busy with people coming from all over the world. Indeed it was funny as you had to keep in mind that you had an identification tag around your neck because various people would lean forward to read your tag looking at your chest area...a little un-nerving. From all of the displays it was clear that new ideas were coming forward all of the time in the business and lots of different media were combining in order to make displays more eye-catching and visually more appealing. Displays that would make a person go left rather than right when they are browsing around in a store.

When we got through with the show our boss called us and we got together, us three and them three and we went on to do lunch at Uncle Jacks Steakhouse. This was a nice place and the prices reflected that but...



...I felt that the food was not anything special and they rather were more pretentious than the standard of food allowed. Dont get me wrong I was very glad to be there and extremely glad that the boss thinks enough of me, to allow me to go. I have had better meals for half the price thats all I am saying. Its probably the case that you pay for the fact that it is New York city and prices are inflated. At the expense of sounding boring though I have to say that we were waiting ages for our entrees...oh and the table staff reffered to themselves as "captains". Such is life in the big apple.